We recently embarked on a new campaign for a special client, Dye Salon in Ferndale. For years the owner, Billy Sandifer has always told his customers, "Remember you're beautiful!" He truly feels that every one is beautiful and tells them this. It's his catch-phrase but it's genuine.
So, he had a mural painted on his building years back and people LOVE this mural, they take photos and selfies - it's one of the best murals in Ferndale.
We decided to run with this...after all, it's what he built his company on. We created a visual landscape of Dye Salon's customers. We created a video/slideshow of the gorgeous hair color and styles that they have done and the people are of all shapes and sizes and genders and ethnicities...it's a beautiful collection. I SMILE BIG when I see these people so happy with their creative fun looks.
We received feedback from some people...one is fighting cancer and she wrote:
"This is the best [video]. I want to go to Dye Salon because it seems real and cool. I've been fighting cancer and I find most salons to be pretentious and intimidating. Thank you for making a refreshing video, that shows that people can be different and beautiful."
We were happy to know that it made such a difference and will continue the videos.